On 23 and 24 January, Frezite Brazil held its 15th Sales Convention, a strategic event that marks the alignment of the sales team at the start of the year. The meeting took place at the company's premises and continued at the Hotel Lefel, with the presence – for the second year running – of Natanael Vieira, an entrepreneur who brought valuable reflections during his talk. Over the course of the two days, fundamental topics for business success in 2025 were covered, such as market analysis, new commercial strategies, the presentation of new products, as well as technical and IT systems training. The annual convention continues to be an essential moment for aligning objectives and exchanging knowledge, reflecting the company's commitment to innovation and continuous development. The event reinforced the team spirit and Frezite Brazil's commitment to offering excellent solutions to its customers. Check it out here

The return to work at the beginning of the year was marked by general meetings with the employees of the Production Units in Trofa (Portugal). These sessions are fundamental for reflecting on the results achieved in the previous year and aligning strategies and objectives for the future. On 6 January, the Walter FMT team took stock of 2024 and, two days later, the Frezite Wood & Composites team met for the same analysis exercise. During the meetings, key indicators relating to safety, quality and operating results were presented, as well as the highlights that marked 2024. On 9 January, the management team and FHP employees also carried out the balance of the year exercise. As far as SERI is concerned, it had already carried out the alignment exercise at the end of 2024. These sessions are an opportunity to strengthen alignment and team spirit, preparing employees for the challenges and goals of 2025.